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Virgin The POV Hotels

Thursday, April 26, 2018 | By Jay Wetzel

Unleashing the Secret Weapon

Years ago when I was younger and perhaps a little less wiser, I was seduced by a profession laced with intrigue, mired in scandal, obscenely labor intensive, yet amazingly satisfying. I was not training to be a covert operative, a rock star or a politician though…

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Tuesday, November 7, 2017 | By Thayer Thompson

Say What You Mean and Mean What You Say

At Virgin Hotels, we know that what we say is important, but how we say it also matters. We (and the rest of the world) refer to this as our “Tone of Voice”. It’s distinct and what makes it extra special is that we carry this tone into our communications with our partners.

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green hotel development
Monday, March 13, 2017 | By Virgin Hotels

Is Sustainablity still a “Buzz Word” ?

We Think Not

At Virgin Hotels we believe that “Doing Good for People and Planet is Good for Business.” For one of the first times in our industry, Virgin who is known as an innovator and disruptor and has a track record of success in leading every business sector it enters and doing it responsibly, only has everything to gain in regards to the partnership with our developers.

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Monday, November 14, 2016 | By Doug Carrillo

Is ROI for Everything the Right Approach for Marketing? Yes & No…

It’s budget and business plan season and I’m sure many of you are sitting with your management companies determining the best course of action and outlook for 2017. Without a doubt the question, “What is our ROI for this marketing initiative”, is one that will come up several times.

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Wednesday, October 12, 2016 | By Allie Hope

The Hotel Operator & Owner Relationship.

Let’s Get It Right!

The hotel operator and owner relationship can be contentious in the hotel industry at times. In a market that has seen more new brands enter the hotel space in the past 10 years and entry costs at record highs the relationships need to get better for both to profit.

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Gorgeous Lobby Developed by Virgin Hotel
Friday, July 29, 2016 | By David Moth


Looking at the Big Picture on a Small Screen

I vividly recall the excitement when the distinctive ‘clunk’ of the Telex Machine (Google it!) starting to warm up. We would run to the Telex Room to watch this iconic machine type by itself – before our very eyes – and then roll the paper up to reveal the full message.

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