Fancy Getting Into Bed with Virgin Hotels?

Super-Global. Hyper-Local.

Virgin Hotels is part of the Virgin Group, including well-known travel brands like Virgin Atlantic, Virgin Voyages, Virgin Galactic, Virgin Limited Edition, and Virgin Holidays. However, it is also a local brand because it works with local chefs, mixologists, entertainers, designers, and more to showcase a super-global yet hyper-local experience.

A Luxury Lifestyle Brand

Virgin Hotels is a luxury lifestyle hospitality brand that combines heartfelt service with a personalized hotel experience. Design that is warm, timeless yet modern with a touch of irreverence. Technology that makes guest’s hotel stays easier. A passion for food and beverage with music and culture, fusing with the local landscape and providing a vibrant and inclusive environment for travelers and locals alike.

Our Audience

The Virgin Hotels audience cuts across business and leisure, spanning several generations that appeal to a young at heart consumer. They desire style and substance and are willing to pay a premium for the Virgin experience. They are uber comfortable with tech and value streamlined experiences. They want to unwind and have a case of wanderlust. They like to feel local and expect to be recognized, and occasionally rock out.

People & Planet

In business, we let our conscience be our guide. What is the point of profit if it comes at a big cost to the environment, our communities, or the welfare of our staff? Let’s do both! From recycling, to building hotels that are LEED certified, to getting involved in our own backyard, we want to do good for people and the planet.

Partner With Virgin

With a highly differentiated hotel proposition, Virgin Hotels offer hotel owners and developers the unique opportunity to join the world’s fastest growing travel platform and one of the most loyal consumer bases globally.  As a leading global lifestyle brand, Virgin Hotels has a captive audience of high income, well-educated, metropolitan professionals for which it has redefined the customer journey from pre-arrival to check-out all while optimizing for a leaner operating mode, creating unique hospitality investment opportunities for the savvy investor.

By leveraging the 53 million Virgin customers, we drive a premium to the lifestyle segment at a lower customer acquisition cost by leveraging our built-in audience. In addition, having built large scale, highly profitable businesses, we bring proven operational expertise to all aspects of our hospitality investment opportunities.

If interested in partnering with Virgin Hotels, please contact us HERE.

Prime Assets in Key Global Markets

Capitalizing on the Virgin brand’s global appeal and cosmopolitan fan base, Virgin Hotels’ is actively looking to expand the portfolio in global getaway cities and resort markets. We are keen to discover prime properties ranging from smaller boutique hotels to larger, luxury assets in appealing destinations that will meet the expectations of travelers in the “creative class” – a culture and mindset that represent the values of our target guests.

Hotel Conversions Made Simple

Virgin Hotels is an ideal brand option for your hotel when it’s time to step up your game. Here’s what it takes.

– Prime location near corporate or cultural demand drivers.

– Ground floor and rooftop spaces for Virgin’s signature F&B concepts; Commons Club, The Pool Club, & Funny Library Coffee Shop

– While undertaking the PIP/conversion plan, Virgin Hotels has the flexibility to act as a white-label if applicable.

– We can operate and develop Virgin Hotels Residences in conjunction with a Virgin Hotel in key markets.

–  Virgin Hotels Operations team is experienced and equipped to take over hotel operations on day one! We have a combined 200+ years in the hospitality business with a strong record in profitable hotel operations, innovation, and brand development. Our team utilizes their expertise in both conversion and pre-opening to ensure a successful opening. Click here to learn more about Our Operations Team Click here to learn more about Our Operations Team

– Virgin Hotels experienced design and technical service team will provide developers and owners with a clear process which helps ensure a conversion that is on brand, on time, and on budget. Virgin Hotels Design team is dedicated to help owners build, convert, or renovate existing and new properties. The Design team provides input on the architects and interior designers for each development while focusing on maximizing the Owner’s return on investment and assistance through the entire pre-opening process. Click here to learn more about our Design & Technical Service Team

Greg is responsible for setting and implementing Virgin Hotels’ global growth strategy, identifying opportunities in key markets, and structuring transactions that work for Virgin Hotels and its Owner/Developer partners. Greg spearheads Virgin Hotels entrance into the branded residential business. He works in tandem with the Chief Executive Officer, Executive Committee and the Development team.

Before joining Virgin Hotels, Greg served as Senior Vice President, Development at Accor, where he led development for North and Central America as well as the development of luxury and upscale brands in South America.  Greg’s tenure at Accor also included leading the global residential business.  Prior to Accor, Greg led development for the Americas and the Global Residential business at Fairmont Raffles Hotels International (FRHI). Greg earned his Master of Business Administration from the J.L. Kellogg Graduate School of Management at Northwestern University.

Alex oversees Virgin Hotels expansion in Europe and will work closely with capital partners and strategic investors to acquire new and existing properties in cities across Europe. Hoping to acquire two or three properties per year, the brand is keeping options open, targeting cities from London, Paris and Rome to less-predictable locations like Manchester, Edinburgh and Dublin.

Alex’s most recently served as Vice President of Development for YOTEL, focusing on Europe, the Middle East and Asia. Prior to this, he was Director of Montpelier Hotels Ltd., a hospitality investment and corporate finance advisory firm and Director of Development for Bridgehouse Capital, a private equity company with total assets in excess of $1 billion. More recently, he spent five years with Orient-Express Hotels Ltd. where he managed more than $500 million of acquisition, financing and dispositions of non-core assets. He successfully executed third party hotel management agreements for OEH in London and North American (Cadogan Hotel, Durley House and The Inn at Perry Cabin).

James is responsible for delivering Virgin Hotels’ global growth, operational excellence, multi-award-winning customer experience, and unique culture. With over 35 years of hospitality experience, James began his career in his hometown of Dublin, Ireland, followed by ten years in London, England, including executive roles with ITT Sheraton Corporation and the Luxury Collection. His career then led him to the United States, where he held prestigious General Manager roles at the St. Regis Hotel in Houston and the Montage Laguna Beach. Since 2008, he served as Executive Vice President, Operations for Montage International, where he oversaw all aspects of operations for the award-winning Montage and Pendry Hotel brands seven hotels and resorts, including owner relations, culture development, and sales and marketing.

James has served on many not-for-profit and hospitality industry boards and committees, including Chair of Visit CA, Preferred Hotels and Resorts Advisory Board, and Forbes Travel Standards Advisory Committee.

Guy Lindsey brings extensive experience with strategic lodging development and renovation projects to the role of Vice President of Construction for Virgin Hotels, where by he will support current efforts in the design area and streamline opening processes as the brand continues to grow.

In a career that has spanned more than 35 years, Guy has been involved in all phases of construction management, including hotels, residential, mixed use and office building projects. In addition to serving as one of the industry’s most valued consultants, Lindsey previously held the position of Senior Vice President of Design & Construction at Park Hotels and Resorts, a company born out of Hilton Worldwide, where he developed and supervised the internal and external project management and engineering team. He also served as Senior Vice President of Design & Construction at Sunstone Hotel Investors, Inc., where he worked on projects that include the Marriott Wailea and Hyatt Regency San Francisco. Throughout his career, Lindsey has had direct experience with $3 billion worth of renovation, conversation and repositioning projects across all major brands and property types. A graduate of Auburn University with a Bachelor of Science in Building Science, Lindsey will be based in Miami, FL.

Vanessa is responsible for implementing Virgin Hotels’ growth strategy across the Americas. She primarily focuses on sourcing and acquiring properties in key gateway Cities (both urban and resort) and structuring transactions that simultaneously complement Virgin Hotels’ portfolio and align with ourOwner/Developer’s interests.

Prior to joining Virgin Hotels, Vanessa worked on acquisitions, dispositions and asset management at Kimpton Hotels and Restaurants where she asset managed a $526M portfolio and grew the brand’s pipeline by over 20%.  A graduate of Cornell University, Vanessa holds a Bachelor of Science from the School of Hotel Administration and a Minor in Real Estate Finance. She has lived in Turkey, Israel, Switzerland, Ethiopia, Mexico, and Spain, and speaks English, French and Spanish.

As Vice President Creative Director Teddy oversees the vision and execution for how the Virgin Hotels brand comes to life in the hospitality design environment. Teddy spent seven years as the senior director of design and development at Morgans Hotel Group where he focused on the expansion of the Delano, Mondrian and Hudson Hotel brands. On the agency side he began his design career at Skidmore Owings & Merrill in New York where he focused on hospitality interiors projects for brands such as W Hotels and Resorts, Capella and The James to name a few. Most recently Teddy worked for Gensler in New York as the regional director of hospitality interiors. He was responsible for establishing a hospitality interiors studio and developing the regional practice. Teddy has a Masters of Architecture, a Bachelor of Architecture and a Bachelor of Fine Arts in Interior Design from the University of Idaho.

Innovation in Hospitality Podcast with Teddy Mayer – Listen Now

Harris is responsible for the brand’s financial impact as it relates to growth investments and new management contracts. Additionally, White helps to set the growth agenda and outline the financial vision for the Virgin Hotels brand. Before joining Virgin Hotels, White held a leadership role at Sage Hospitality, where he oversaw all aspects of finance, accounting and technology functions for Sage Hospitality’s 75 hotels and 12 restaurant concepts nationwide. White has worked with a number of established brands such as The Wellbridge Company, Morgan Keegan and Company, and more. He earned his dual Masters of Business Administration in Finance and Accounting from Vanderbilt University Owen Graduate School of Management.

James is responsible for delivering Virgin Hotels’ global growth, operational excellence, multi-award-winning customer experience, and unique culture. With over 35 years of hospitality experience, James began his career in his hometown of Dublin, Ireland, followed by ten years in London, England, including executive roles with ITT Sheraton Corporation and the Luxury Collection. His career then led him to the United States, where he held prestigious General Manager roles at the St. Regis Hotel in Houston and the Montage Laguna Beach. Since 2008, he served as Executive Vice President, Operations for Montage International, where he oversaw all aspects of operations for the award-winning Montage and Pendry Hotel brands seven hotels and resorts, including owner relations, culture development, and sales and marketing.

James has served on many not-for-profit and hospitality industry boards and committees, including Chair of Visit CA, Preferred Hotels and Resorts Advisory Board, and Forbes Travel Standards Advisory Committee.

Doug was on the team that helped launch and build the Virgin Hotels brand . In his role, Doug leads the brand marketing, sales and revenue management for Virgin Hotels. He has more than 35 years of experience in the hospitality industry. His background includes senior executive level Sales, Marketing and Revenue Management positions with Morgan’s Hotels Group, Desires Hotels, and Carnival Hotels and Casino.

In his capacity at Morgan Hotels Group he was directly responsible for overseeing the sales, marketing and revenue management disciplines for Delano, Shore Club and Mondrian South Beach. Prior to joining Morgan’s Hotel Group, Doug was Senior Vice President of Sales and Marketing and a partner at Desires Hotels. Throughout his tenure, he developed a robust sales and marketing platform and solutions for e-commerce and revenue management that led to significant REVPAR premiums across the portfolio. In 2002, he co-developed Desires Hotels, and helped grow the portfolio from 4 to 35 modern boutique hotels. In 2009 he received the prestigious “Adrian Award” from HSMAI for website design and was honored as one of the “Top Twenty Five Sales & Marketing Minds”.

Doug graduated with a Bachelor’s of Science in Hospitality Management from Florida International University.

Bryan is joining us after an extensive 20-year career in hospitality. His most recent role with Press Up Hospitality Group, which includes seven lifestyle hotels in Dublin, Cork, Galway and Westmeath and the biggest hospitality operator in Ireland. There he held the position as Head of Hotels for five years, more than tripling their number of hotels during that time.

Bryan started his career with Four Seasons Hotels & Resorts holding various management roles in both the US and Ireland. He went on to manage both independent and branded hotels in the UK and Ireland. Bryan studied hotel management in Shannon College and holds a master’s degree in Strategy and Innovation from Maynooth University.

Jason Doebrich is the Vice President of Information Technology with more than 20 years of leadership excellence in information technology services, including executive management, compliance, system architecture and project management. Based in Miami he is responsible for the brand’s continued growth and innovation in the technology space.

Prior to Virgin Hotels, Jason served 12 years as Director of Information Technology and Telecommunications for the Mandarin Oriental Hotel Group. In the last year of his tenure, Doebrich served as Corporate Director of Information Technology and Telecommunications for brand’s America’s region, which included six hotels over three continents. In this position, Jason led a large team managing IT support for operating hotels as well as leading development projects and the opening of several world class properties. Before his 13 years with Mandarin Oriental Hotel Group, Doebrich oversaw technology for Morgan’s Hotel group where he served as Regional Director of Technology.

Doebrich holds a Bachelor’s degree from Florida State University in Information Systems. He is a past president and current board member of the Hospitality Financial and Technology Professionals (HFTP) South Florida Chapter and a current board member for the University of South Florida’s Cyber security for Executive Certificate Program.

Greg is responsible for setting and implementing Virgin Hotels’ global growth strategy, identifying opportunities in key markets, and structuring transactions that work for Virgin Hotels and its Owner/Developer partners. Greg spearheads Virgin Hotels entrance into the branded residential business. He works in tandem with the Chief Executive Officer, Executive Committee and the Development team.

Before joining Virgin Hotels, Greg served as Senior Vice President, Development at Accor, where he led development for North and Central America as well as the development of luxury and upscale brands in South America.  Greg’s tenure at Accor also included leading the global residential business.  Prior to Accor, Greg led development for the Americas and the Global Residential business at Fairmont Raffles Hotels International (FRHI). Greg earned his Master of Business Administration from the J.L. Kellogg Graduate School of Management at Northwestern University.

Ana’s primary focus is to establish and lead the cohesive communications strategy and manage all aspects of public relations for the organization. She also is responsible for the social media strategy and effort for the Virgin Hotels brand and all the hotels in the portfolio.

Ana has amassed a wealth of experience in hospitality, lifestyle, food & beverage, special events and entertainment communications. During her most recent role as Director of Public Relations & Social Media for Fontainebleau Miami Beach, she managed highly successful programs and projects, including the openings of signature restaurants on property as well as managing numerous top-bill events. Prior to Fontainebleau, Ana was the Public Relations Manager at the Seminole Hard Rock Hotel & Casino in Hollywood, Florida. Ana holds a Bachelor of Science degree in Entertainment Business & Film from Full Sail University.

Maya is responsible for the global sales effort for Virgin Hotels and directing the Virgin Hotels Global Sales Team strategy and execution in the luxury leisure, group and business travel segments to drive revenue growth in its portfolio of hotels.

Maya has over 20 years of global sales experience. She was recently the  Director of Brand Sales for EDITION Hotels.​ In this role, Maya was responsible for the brand’s global travel industry sales strategy, overseeing strategic partnerships and optimizing sales performance for 13 hotels worldwide. During her 12 years at Preferred Hotels & Resorts, Maya held the roles of Executive Director of Leisure Sales and Director of Global Sales, leading various sales initiatives for the world’s largest independent hotel brand, representing more than 700 distinctive hotels. In addition to her sales responsibilities, she supported cross-functional initiatives that were instrumental in the company’s success and strategic growth.​

Guy Lindsey brings extensive experience with strategic lodging development and renovation projects to the role of Vice President of Construction for Virgin Hotels, where by he will support current efforts in the design area and streamline opening processes as the brand continues to grow.

In a career that has spanned more than 35 years, Guy has been involved in all phases of construction management, including hotels, residential, mixed use and office building projects. In addition to serving as one of the industry’s most valued consultants, Lindsey previously held the position of Senior Vice President of Design & Construction at Park Hotels and Resorts, a company born out of Hilton Worldwide, where he developed and supervised the internal and external project management and engineering team. He also served as Senior Vice President of Design & Construction at Sunstone Hotel Investors, Inc., where he worked on projects that include the Marriott Wailea and Hyatt Regency San Francisco. Throughout his career, Lindsey has had direct experience with $3 billion worth of renovation, conversation and repositioning projects across all major brands and property types. A graduate of Auburn University with a Bachelor of Science in Building Science, Lindsey will be based in Miami, FL.

Rory will work directly with senior leaders to drive profitability at Virgin Hotels and provide financial leadership for all forthcoming openings. Prior to joining Virgin Hotels, Rory worked for Two Roads Hospitality, where he previously served as Vice President of Finance overseeing Canada and the Eastern and Central United States. Prior to his years with Two Roads Hospitality, Lowe held several finance and food & beverage leadership roles with both Kimpton Hotels & Restaurants and Marriott International. Lowe holds an MBA from Cornell University.

As Vice President Creative Director Teddy oversees the vision and execution for how the Virgin Hotels brand comes to life in the hospitality design environment. Teddy spent seven years as the senior director of design and development at Morgans Hotel Group where he focused on the expansion of the Delano, Mondrian and Hudson Hotel brands. On the agency side he began his design career at Skidmore Owings & Merrill in New York where he focused on hospitality interiors projects for brands such as W Hotels and Resorts, Capella and The James to name a few. Most recently Teddy worked for Gensler in New York as the regional director of hospitality interiors. He was responsible for establishing a hospitality interiors studio and developing the regional practice. Teddy has a Masters of Architecture, a Bachelor of Architecture and a Bachelor of Fine Arts in Interior Design from the University of Idaho.

Innovation in Hospitality Podcast with Teddy Mayer – Listen Now

David Moth started his hospitality career in Australia sorting linen in the basement of a hotel – as part of his high school work experience program – and immediately fell in love with the hotel business. After graduating from Ryde College in Sydney, David left Australia to broaden his horizons. That ongoing adventure has had him working in the UK for Trusthouse Forte, Virgin, and Malmaison; the Caribbean where he was Assistant Manager at Richard Branson’s Necker Island, Resident Manager at Rosewood’s Little Dix Bay, Resident Manager at Jalousie Plantation Resort and Spa, and General Manager of Nisbet Plantation Beach Club.

In 2001, David moved to the United States to manage the famed Tides Hotel in Miami Beach before spending over six years with Desires Hotels/Trust Hospitality in several General Manager roles including the Sagamore, the Strand and the Betsy hotels in Miami Beach, then becoming Vice President of Operations overseeing all hotels in the Trust Hospitality portfolio until coming back to the Virgin family as VP of Operations at Virgin Hotels.

David’s Blog Post – Read More

Todd is a seasoned hospitality professional with over 25 years of hospitality experience. In his role, he oversees the day-to-day operations and works closely with the senior leadership team to develop and execute the strategic plan to drive growth and profitability. Most recently, Todd was the Managing Director of 1 Hotel Toronto where he was responsible for the opening of Toronto’s newest luxury hotel overseeing all aspects of pre-opening construction, operations, and training, including developing cutting edge sustainability initiatives for the eco-conscious brand.

Previously he was Regional Vice President and General Manager of Delano for SBE and oversaw the other SBE portfolio of hotels in Miami. Prior to SBE Todd was General Manager at Montage Laguna Beach and Montage Beverly Hills, both Forbes five-star hotels, and has also held leadership roles at Loews and Starwood Hotels. He is a graduate of the University of Arizona, where he holds a bachelor’s degree in Business Communications and Finance.

Lena is responsible for the development and execution of all the marketing strategies for Virgin Hotels’ portfolio.  Sotnick works closely with the marketing teams in the field and home office to strategically drive revenue growth and awareness of all hotels and various food & beverage outlets.

Sotnick joined Virgin Hotels from the SBE Group, where she served as the Director of Marketing for their South Beach Hotels. A graduate of Arizona State University with a Bachelor of Arts in Communications, Sotnick has also worked with several internationally recognized brands such as Steven Kamali Hospitality, SLS Hotels, Nobu Hotel & Eden Roc Miami Beach and Delano South Beach.

Harris is responsible for the brand’s financial impact as it relates to growth investments and new management contracts. Additionally, White helps to set the growth agenda and outline the financial vision for the Virgin Hotels brand. Before joining Virgin Hotels, White held a leadership role at Sage Hospitality, where he oversaw all aspects of finance, accounting and technology functions for Sage Hospitality’s 75 hotels and 12 restaurant concepts nationwide. White has worked with a number of established brands such as The Wellbridge Company, Morgan Keegan and Company, and more. He earned his dual Masters of Business Administration in Finance and Accounting from Vanderbilt University Owen Graduate School of Management.